Guest Author: Denise L. Hummel – Universal Consensus. Convenience and Quick Service. The Impact of the Internet on Business Current Uses of the Internet The Internet has a wide variety of uses. 1. International trade agreements, faster and more efficient shipping and the pervasiveness of the internet across the globe are all contributing toward a global economy, and global business is at the center of it all. The importance of social media in business is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. The widespread use of the internet in business has opened up new opportunities for brand building and advertising. Everyone wants to expand their market share and to sell more and more products.The importance of International business lies in the fact that you get a new market to enter and to expand in. Above and beyond all this, I believe the Internet of Things will also signal the possibility of a change in business model for some businesses. As Dan has argued, setting up shop in a foreign country is expensive, logistically demanding and impossible without vast resources and knowledge. Well, there are actually many advantages of Internet for your business, and here are just a few. While the greatest use of the Internet has been sharing information, other sources of use are rapidly developing. The Internet is providing great benefits for business communication. As a globalizing force, the Internet is beginning to upset that power dynamic. 1) Market expansion. The internet and technology have made it much easier for businesses of all sizes to profit from the many advantages of international trade. Retail e-commerce sales alone generated $2.8 trillion in 2018, and that number is expected to reach $4.9 trillion by 2021.In this interconnected era, small businesses and established brands alike can leverage the internet to market their products, generate leads and reach … No matter what was your position in the old market, the new market is a new playing field for any company. In B2C marketing this has been most dramatically seen in the purchase of such things as flights, holidays, CDs and books. As the internet grows and expands, not only is SEO going to get more competitive, but it's also going to grow more lucrative. The Internet is the easiest way for a business to connect with customers and clients. With all the benefits that internet marketing can offer your business, developing a professional internet marketing campaign can attract more customers to your product or brand to grow your business more. Importance of the internet in business: You can understand the importance of the internet in business by the inventions of Digital Marketing, Internet banking, and eCommerce business models. Editor’s Note: We are especially pleased to welcome our first Guest Author, Denise Hummel, who contributed the piece that follows on the importance of culture in international business. Many business owners don’t see the value of using the Internet for their company. It provides an excellent means for disseminating information and communicating with other people in all regions of the world. 1. Going international could provide your business access to a world of opportunities. Doing business on a global basis requires a good understanding of different cultures. It’s booming like never before. The world keeps getting smaller. It’s easy to see why free trade has seemed like the domain of big business. Here our top 15 advantages of internet marketing for your business. 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